CLIENT:

BILLABONG

Creative/Advertising:

Hate/Love Winter Advertising Campaign

With a rooster of surfers as charismatic as Billabong’s, Stab produced a concept to personalise and translate that charisma. The ups and downs of pro surfing – loves and hates. In short, we discovered things like: Taj Burrow loves his private photo collection but hates unexpected surprises, Joel Parkinson loves the ripe peach at the end of the branch but hates the torture of ambition (and more). We brought these passions to life and had a Vogue photographer capture it all.

 

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