CLIENT:

BONDS

Events/Creative:

Bonds x Stab

Underwear giant Bonds were looking to legitimately break into the surf market with a new waterproof underwear. They chased authenticity, something uniquely Australian and an entry that wouldn’t feel contrived. Enter Paul Fisher, the north coast of NSW, a launch party at Bondi’s Icebergs and a seamless transition into often-cagey counterculture of surf.

 

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